Research on Development Prospects of College Students’ Campus Entrepreneurship

This paper aims to explore the campus entrepreneurial behavior of Chinese college students. The phenomenon of campus entrepreneurship is gradually popularized, which is highly related to government policy support, the quick response of universities, and students’ own efforts. Through questionnaire survey and statistical analysis, this paper probes into the campus startup market of college students from the perspectives of scale, region, and practice. College students in the 10s and 20s generations showed high enthusiasm for campus entrepreneurship, and campus entrepreneurship has a positive impact on personal growth, employment, and social and economic development. However, campus entrepreneurship also faces challenges such as a lack of policy awareness, imperfect education systems, and financial difficulties. This paper analyzes the causes of these problems in detail and puts forward targeted development suggestions.