Employee Resilience and Employer Branding: The Mediating Role of Employee Engagement

Automation and other disruptive technologies are marking the new contemporary realities in a new industrial era. Due to this, organizations are demanding a workforce that is highly resilient, adaptable and responds positively to dynamic and stress-giving circumstances, and most engaged employees. Employees’ resilience helps the organization recover quickly from setbacks and overcome adversity. Even though there is an eminent amount of literature revolving around employee resilience and employer branding in management discourse, the impact of employee resilience on employer branding has not been thoroughly studied in earlier studies. With this perception, the present research aimed to observe the mediating impact of employee engagement in the relationship between employee resilience and employer branding. This study used snowball sampling to survey 53 IT professionals in Bangalore City. The study hypotheses were experimentally tested using the linear regression approach. Furthermore, the study looked at the mediating role of employee engagement in the connection between employee resilience and employee branding using Preacher and Hayes’s mediation analysis. The study’s substantial relationships between its variables were shown through the results, which also demonstrated how employee resilience affects employee engagement and company branding. The results indicate that the impact of employee resilience on company branding is fully mediated by employee engagement. This study provides practical advice on how organizations can support employee resilience, which may then be crucial in creating a highly engaged workforce and enhancing the employer brand.