Exploration of the Level of Awareness on 3D Food Printing Technology

A layer-by-layer procedure known as three-dimensional (3D) printing allows the creation of new items from a variety of materials, including food formulation. Consumers are becoming more interested in foods' nutritional value and the sustainability of the overall food chain. A new technology that can fulfil all consumer needs is 3D food printing. This research aimed to assess the awareness of 3D printed foods among Indian consumers, exploring their knowledge, perceptions, and attitudes towards the technology. 108 respondents, aged 21 to 60 years participated in an online consumer survey. The study investigated participants' baseline understanding of 3D food printing, identified factors influencing their opinions, and examined the effect of information dissemination on their attitudes. Findings indicated limited awareness among participants regarding 3D printed foods. Analysing interest levels and seeking updates on 3D food printing across educational background revealed heightened interest among those with a bachelor's degree, followed by master's degree holders. ANOVA tests validated statistically significant variations in interest levels among educational groups. A designation-wise ANOVA test confirms significant variations in interest levels. These findings underscore the pivotal role of information dissemination in shaping consumer perceptions of 3D food printing. A well- crafted communication strategy tailored to the target audience emerged as a crucial tool in fostering a positive attitude towards 3D food printing among the community.