Nutrition Label as a Tool for Potentially Influencing the Consumer Choice of Cakes

The study underscores the importance of indicators, in influencing purchasing decisions within the gastronomy sector.As contemporary consumers exhibit a growing inclination towards health-conscious choices, the accuracy and transparency of nutrition labels have become pivotal factors shaping their preferences in the gastro domain.Within the gastro sector, companies that prioritize the provision of clear and reliable nutritional information are poised to experience tangible benefits, including increased sales and the cultivation of brand loyalty.The study explores how these factors play a crucial role in the gastronomic context, where consumers seek not only culinary satisfaction but also value nutritional awareness. Paper's objective(s) and research backgroundThe main objective of this paper is to investigate how information about the nutritional balance of cakes influences consumer preferences and emotional response. Data/MethodsIn addition to the classic Tablet Assisted Personal Interviewing (TAPI), biometric methods such as Eye Tracking and Electroencephalography (EEG) were used to obtain unaware emotional reactions.During testing, constant conditions in terms of light, acoustic conditions, and air quality were ensured. Results/Conclusions/Value addedWe found statistically significant differences in the emotional response due to different nutritional labeling of the cakes.The nutritional indicator had no effect on consumer preferences.