CONSUMER PERCEPTION AND SATISFACTION WITH ELECTRIC VEHICLE

Electric vehicles (EVs) are becoming more popular as people look for eco-friendly transportation options. However, consumer perception and satisfaction are important factors in the widespread adoption of EVs. This study explores how people feel about EVs, what influences their decisions to buy or avoid them, and how satisfied EV owners are with their vehicles. The research focuses on key factors like awareness, affordability, charging stations, environmental benefits, performance, and overall user satisfaction. A descriptive research design is used to collect and analyze consumer opinions. Data is gathered through a structured questionnaire, shared both online and offline. A total of 83 people participated in the survey, including EV owners, potential buyers, and general consumers. A convenience sampling method was used to include people who are already using EVs, those thinking about buying one, and those who are aware of EVs but have no immediate plans to purchase. The collected responses are analyzed using graphs, charts, and statistical tools to find patterns in consumer perception and satisfaction. The results show that while many people see the environmental benefits of EVs, some factors make them hesitant to buy one. The biggest concerns include high prices, limited charging stations, battery life, and maintenance costs. People who already own an EV are mostly happy with their vehicles because of lower fuel costs and a smooth driving experience, but some find the lack of charging stations and long charging times frustrating. Potential buyers are interested in EVs but want better government support, lower prices, and more charging points before making a decision. General consumers, while aware of EVs, still have doubts about whether they are practical and affordable. This study highlights that while people are becoming more open to the idea of EVs, companies, policymakers, and marketers need to take action to improve EV affordability, infrastructure, and 220 public awareness. By reducing costs, increasing the number of charging stations, and offering better financial incentives, EV adoption can increase. In conclusion, this research provides useful insights into what people think about EVs and what influences their buying decisions. Although EVs have many advantages, addressing concerns about cost, convenience, and infrastructure will be key to encouraging more people to switch. The findings can help businesses, governments, and marketers develop better strategies to make EVs more appealing and accessible to a larger audience.