GREEN BANKING: A TIMELY IMPERATIVE

Purpose: This study explores the adoption of green retail banking practices, focusing on sustainable branch operations and consumer-oriented digital solutions, aiming to assess their environmental and operational benefits. Design/Methodology/Approach: The research uses a qualitative approach, reviewing literature and case studies of green banking initiatives, including paperless transactions, mobile banking, and energy-efficient systems, to analyse their environmental and financial impacts. Findings: Sustainable practices like paperless withdrawals, mobile apps for account opening, and energy-efficient technologies reduce costs and environmental impact. Promoting digital banking services also lowers the carbon footprint while enhancing customer convenience and satisfaction.Originality/Value: This study provides valuable insights into sustainable banking practices and their effects on efficiency and customer loyalty, offering actionable recommendations for banks to enhance their green initiatives.