INFERRING THE IMPACT OF COVID- 19 ON THE LIQUIDITY & PROFITABILITY: A CASE STUDY OF SELECTED INDIAN PHARMACEUTICAL COMPANIES

Indian Pharmaceutical Companies (IPCs) have a substantial presence in the domestic and international market. Like all other sector of the economy, IPCs are also badly affected with Covid-19 pandemic. This pandemic also affected the long term and short term liquidity of all pharmaceutical companies, as the revenue and expenditure of all the companies were showing an extraordinary variation inlast few years.What is the effect of pandemic on the earning and liquidity position of IPCs? The main intention of this analytical research study is to search answer to this relevant question, which is closely concerned with the advancement and persistence of the Indian pharmaceutical industry. With the help of Working Capital Analysis Simple Regression, Accounting Ratios and Studetnt’s T-Test on the financial data, this research study is an effort to find a variation in the liquidity and profitability of selected Indian pharmaceutical companies during this pandemic period.