Script to Screen: Exploring Affinity and Diversity in Kano Market Literature and Hausa Digital Narratives

“Script to Screen: Exploring Affinity and Diversity in Kano Market Literature and Hausa Digital Narratives." This study investigates how traditional Hausa storytelling has been adapted for digital media, looking at the similarities and differences between digital Hausa narratives and Kano Market literature. The study seeks to determine the cultural and socioeconomic elements influencing the affinity and diversity of these two forms, examine the thematic and stylistic parallels and discrepancies between them, and assess the influence of digital media on the distribution and reception of Hausa narratives. Quantitative surveys and interviews were combined with qualitative content analysis in a mixed-methods approach. The results show a noteworthy difference in stylistic and narrative approaches, but a strong thematic connection between Hausa digital narratives and Kano Market Literature. While digital media has presented problems for traditional storytelling forms, it has also increased the reach and diversity of Hausa narratives.