INTERSECTION OF HOW YOUTH SOCIAL MEDIA USAGE TRENDS ARE SHAPING THE FUTURE OF DIGITAL MARKETING INFLUENCE

How youth engagement with social media influences digital marketing strategies. It examines the behaviour and preferences of younger audiences, highlighting the challenges and opportunities for brands to connect effectively with this demographic through targeted, impactful online marketing tactics.The methodology used in this survey involves selecting the sample, i.e., youth. Then, the sample will be questioned with relevant questions about the topic. After that, data will be analysed using quantitative and qualitative measures. Finally, a recommendation/ conclusion will be given based on the findings of the survey.This survey contains a sample of young people. Instagram, Facebook, and YouTube are the most popular platforms due to the convenience and user interface they provide to their audience. Most of the sample used social media for brand deals and connecting to their friends and families. In this survey, the sample frequently gets the ads on the content they watch in feeds, posts, etc. They find these ads either informative and appealing or misleading if the ads are not relatable to them. Most of the samples have been purchased through social media marketing or clicked the link for more information about the company or brand product. This survey concludes that youth use social media and based on the content they consume marketers influence them to the product either related to them or the content they most consume. Thus, youth media usage trends are dynamic which shapes the future of digital marketing for marketers.