Metaphorical means utilized to express pride in Russian and Chinese languages

Aim . To analyze, study and categorize metaphorical strategies used to convey heightened self-esteem (pride) in Russian and Chinese languages. It aims to identify shared traits and nuanced distinctions in linguistic techniques for expressing this intricate aspect of human emotion. Methodology . In the course of the research, various types of linguistic analysis were used on the basis of a corpus-oriented approach: analysis of dictionary definitions, contextual analysis, elements of component analysis, comparative analysis, morphemic analysis. General scientific methods were also used: descriptive method, classification method. Results . The metaphorical images of ‘pride’ present in various languages have both common and national-cultural features. Common to Russian and Chinese languages are orientation-type metaphors (up); ontological (human, gas, fire, light) and structural (disease). In Chinese, ‘pride’ can be associated with the national cultural metaphors of “half a bottle of liquid” and “a rotting plant”. Research implications . The article is about the systematization of means expressing the meaning of pride, which can contribute to the ideographic description of this fragment of the mental-emotional sphere of person; identification of possible discrepancies with the means of different languages, and establishment of national and cultural components in the designation of the concept of pride.