Playification of Theatre: Game Play, Ludic Activities and Being Playful in <i>The Great Gatsby: An Immersive Theatrical Experience</i>

My examination of game play, ludic activity and being playful in immersive Gatsby shows that Gatsby is a typical example of the playification of theatre in the contemporary art scene. In using the term ‘playification’, I refer to the method of incorporating diverse play categories in theatre to motivate audience activity. While much critical attention has been devoted to the controversial nature of active spectating as a practice of audience emancipation, there has been relatively less focus on its play aspect. To develop an understanding of the idea of play in immersive theatre, I refer to the works of Johan Huizinga and Richard Schechner, and apply Schechner's language, which distinguishes play and game in immersive theatre. Moreover, in developing Schechner's vocabulary in the context of immersive theatre, I expand my scope of reference to include the insights of game theorists.