Test Marketing and Revision of Marketing Strategies-A Case Study of Mangalam Resort and Spa -Sacchai Agro Tourism LLP

The implementation of test marketing within the hospitality sector constitutes an essential approach for comprehending consumer inclinations and refining service provisions.This strategy incorporates a range of methodologies, such as market testing, field experiments, and integrated marketing communication, which together augment decision-making processes and operational efficacy within this highly competitive industry.This research paper presents a case study of Mangalam Resort and Spa, how test marketing of wedding lawns concept demanded revision in marketing strategies.The information for this case was collected using an interview schedule