AI-Enhanced Bleisure: Analyzing the Social Dynamics of Work-Leisure Integration in Multicultural Contexts
This research looks at the impact of artificial intelligence in bleisure travels in multicultural environments, with the key aim of seeing how advanced AI technology can improve people’s social lives and work and personal lives balance. The goals of the study are to determine how elements of artificial intelligence like customized travel advice, language translation, and actual cultural exchanges enhance the travelling experience.Problem Statement:Due to the rising modern trends of globalization, business people have the problem of managing time between work and recreation while on working trips, including those in multicultural environments. Bleisure travel and AI may be useful in how professionals engage with different cultures as they continue to perform their careers. Therefore, it is important to identify general social processes and difficulties that occur in this case to design better solutions.Methodology:This research adopts a quantitative research design with a supplementary qualitative element. It incorporates the narratives of bleisure travellers, questionnaires with the professionals in the industry, and the examples of the AI-based implementations of bleisure. The statistical findings form the basis of supporting the qualitative analysis to get quantitative results on social responsive occurrence, technological capabilities, and work–life balance.Outcome:The future studies conducted as a result indicate that AI improves the travelers’ experience not from the point of view of productivity only but also in terms of interactions and appreciation of culture. It is possible to note that AI-based developments have helped to a great extent to eliminate the obstacles to multicultural tourism, establish a reasonable ratio of work and free time, and adapt to social environments. Please, also, ethical concerns and guidelines for the application of Artificial Intelligence for bleisure travel with an aim to present a framework of socially responsible and responsible global mobility are presented.
Authors
- Simerjeet Singh Bawa (ORCID: https://orcid.org/0000-0002-0862-3486)
- Harmeet Kaur (ORCID: https://orcid.org/0000-0001-5173-7908)
- Ravinder Kaur (ORCID: https://orcid.org/0000-0003-3770-2914)
- Navneet Seth
- Shivam Panday
Institutions
- Chandigarh University (IN)
- Guru Kashi University (IN)
- Chitkara University (IN)
Publication Details
- Published
- 2024-12-13
- DOI
- https://doi.org/10.1109/ictbig64922.2024.10911067
- Citations
- 5
- Primary Topic
- Digital Economy and Work Transformation
- Type
- article
- Field-Weighted Citation Impact
- 5.66