The Evolution and Impact of Price Comparison Websites: A Technological and Economic Analysis

Price comparison websites (PCWs) have become integral to the online shopping experience, enabling consumers to make informed decisions by comparing prices, features, and reviews from multiple retailers. These platforms not only benefit consumers by saving time and money but also influence market competition by increasing pricing transparency and driving businesses to optimize their strategies. This research explores the evolution of PCWs, their technological infrastructure, and their business models. Moreover, it examines their impact on consumer behavior, the challenges they pose for retailers, and the future trends shaping the industry. Through an analysis of current practices, technological innovations, and economic effects, this work highlights the growing importance of PCWs in the global e-commerce ecosystem.