Perceived Risk of Disabled’s Consumption and Behavior on Clothing under Digital Fashion-Metaverse

Emergence of digital fashion industry realm continues to spread widely in the area of metaverse (digital spaces), still there remains a notable gap on disabled consumer's accessibility functions. However, few researchers explored the area of adaptive fashion, this study explores the perceived risk and behavioral aspects of disabled individuals on their clothing pattern through digital fashion through questionnaire (n= 52) on type of disability (fully and partial) in India. The methodology employed is on quantitative basis that includes factor analysis, cluster analysis and chi-square analysis to identify the underlying factors influencing disabled, user experiences and challenges based on perceived risk faced by the consumers on accessing digital fashion platforms. As a result, findings states that critical determinants like accessibility, usability and availability of adaptive clothing features are revealed on adoption of digital fashion by disabled consumers. In contempt of growing potential of digital fashion consumers with disability face significant barriers, due to lack of awareness about the capabilities of metaverse is to limited access of adaptive clothing that is designed to their needs. Through this research contribution towards disabled consumers, unboxing specific challenges and opportunities within digital fashion, that offers valuable insight to fashion industries and developers (tech-developers). By pointing out these gaps, digital fashion can be more inclusive and serve disabled consumers based in their needs. The implications of the study suggests emerging desperation towards industries and education to range it's advances towards digital fashion on tailoring inclusive designs and essentials based on inclusivity and adaptive technologies for disable consumers.