Intent to Invest in P2P Lending Platform: An Extended Technology Acceptance Model

Peer to peer lending platform is a part of micro financing, used by people to lend and borrow small loans. There has been a significant progress and growth in the P2P lending marketplace in recent years. However, investors carry apprehensions about investing in the platform and it becomes imperative to understand the investment intentions of the lenders in the P2P market. This study attempts to identify the dynamics impelling investors intent to invest in Peer-to-Peer lending platform in India using extended Technology Acceptance Model. Structured questionnaire as primary source of data collection was used to achieve the objectives and exploratory factor analysis has been employed to ascertain the dominant constructs affecting the investors intent. Trust propensity and perceived risk showed a significant impact on intent to invest on P2P platforms. The study contributes a significant theoretical framework to the decision-makers and other associated stakeholders of the P2P lending platforms.