Technology Readiness and Its Impact on the Intention to Use the Metaverse for Banking Services

The present study investigates the role of discomfort, insecurity, as inhibitors and innovativeness, optimism as contributors in the technology readiness of the prospective bank customers impacting the usage intent of banking services on metaverse, by employing technology readiness model. Statistical tool SmartPLS 4.0 was applied to analyse the primary data collected through structured questionnaire to project an integrated model demonstrating the technology readiness dynamic elements influencing the usage intention of banking on metaverse. The study findings highlight the statistically significant correlation of innovativeness and insecurity influencing usage intention and insignificant association of optimism and discomfort affecting bank customers usage intention of banking on metaverse. The study offers valuable insights to bankers, policy makers and associate stakeholders to assess the apprehensions of customers to use metaverse in availing bank services and devise strategies to combat difficulties.