Artificial Intelligence is as a Tool for Television Graphics Advertisements Utilization

Graphics technology and artificial intelligence (AI) are transforming their respective domains and are essential components of contemporary technology. When both components are integrated, they yield exceptional results within the CGI system. A diverse array of resources exists regarding AI plugins for graphics; however, there is a notable deficiency in information pertaining to the integration of AI with graphics within a unified pipeline specifically for the broadcasting or television industry. This research examines the technological and artistic dimensions of graphics, highlighting the role of AI as a valuable tool in television graphics advertisements. Numerous researchers have explored or discussed AI applications in graphics, including AI for 3D graphics and AI for film graphics. However, there is a notable absence of discourse regarding AI in television graphics advertisement, highlighting a significant gap in both the creative and technical domains. This research aims to enhance the Graphics system by developing innovative techniques that leverage AI to address its weaknesses. This research presents an algorithm, and one application designed to address the existing gap. This study employed a combination of qualitative and quantitative methodologies. This study comprised interviews with five specialists in Graphics and AI, in addition to surveying 150 respondents to collect quantitative data.