‘I'm glad my baby has weaned so I don't need to make that decision.’ Understanding breastfeeding‐related <scp>COVID</scp>‐19 vaccine narratives on social media

These findings highlight the complexities associated with decision-making. Pregnant and breastfeeding women continue to be a priority group for vaccination, yet there were gaps in data, evidence and information. Incorporating social listening and infodemic management into public health work is important. SO WHAT?: Information voids, when identified early, can help inform public health messaging. Increasing social listening and infodemic training and skills in the health promotion workforce can help build future capacity and give insight into optimising public health communication and addressing misinformation.