ASSESSMENT OF FACTORS THAT AFFECT THE SELECTION OF A DENTIFRICE AMONG A POPULATION OF ARTS AND COMMERCE UNDERGRADUATE STUDENTS IN WEST ZONE OF AHMEDABAD: A QUESTIONNAIRE SURVEY

Objective:This study aimed to examine the factors influencing dentifrice selection and to explore these considerations. Materials and Methods: This cross-sectional study was conducted on undergraduate students of five Arts and commerce college present in west zone of Ahmedabad, Gujarat, India. The IRB approved study was conducted through 17 validated questionnaires sent to the participants through email after obtaining their informed consent. Results were tabulated and presented in percentage(%). Results:The most important factor which the study population consider were freshness, anti-decay, calcium content, teeth-whitening agent and desensitizing agent. The least important factors were celebrity influence, flavour, gel-based formulation, discount and packaging of the dentifrice. Conclusion: Seminars and webinars should be conducted which will enlighten the population to select dentifrice according to their needs and impart them knowledge regarding its content, benefits and potential side effects.