E-Pharmacies and Challenges for Consumer Protection

Objective: The aim of this study is to analyse modern situation with consumer protection in e-pharmacy, as well as the challenges consumer face today. Theoretical Framework: The theoretical framework of this study is grounded in the principles of consumer protection, international trade law, and e-commerce regulation. It examines the interplay between the legal frameworks governing e-pharmacies and the challenges consumers face in the digital environment. Method: General scientific and special methods of scientific research were used in the article. The methods of analysis and synthesis made it possible to isolate and generalize the existing legal material for understanding the consumer protection in e-pharmacies and to form the authors’ point of view of its essence. Methods of comparison and analogy, abstraction, and modelling were used in order to study the problems consumer protection in e-pharmacies. The generalization method made it possible to draw important and appropriate conclusions based on the conducted research. Results and Discussion: The current situation with the protection of consumers buying in e-pharmacies from the point of view of the availability of legal regulation of this issue, both at the international and national levels, has been analysed. The main problems that consumers encounter are highlighted. Contributions: E-pharmacies consumers are not protected today. Therefore, practical cooperation between international and national structures, between consumers and business, is important for protecting the rights of consumers in e-pharmacies. This study aligns with Sustainable Development Goal - Good Health and Well-being, as it aims to enhance the safety and accessibility of pharmaceutical products in digital commerce. Additionally, it contributes to SDG - Peace, Justice, and Strong Institutions, by emphasizing the need for robust regulatory frameworks and enforcement mechanisms to protect consumers and maintain trust in e-pharmacy systems.