Tourism Experience Architecture to Achieve the SDGs: a Study at Cangkuang Temple Tourism Area

Objective: This study aims to develop an experience-based tourism development model (experiencescapes) that balances the economic, education and environmental aspects of natural and historical attractions in Cangkuang Temple. Theoretical Framework: This study explores the intersection of Sustainable Development Goals (SDGs) 4, 8, and 13, in the context of tourism management and destination development. Method: This study uses a mixed approach, combining qualitative and quantitative methods. Qualitative data were obtained through observations, interviews, and focus group discussions (FGD) with tourism managers and experts, while quantitative data were collected by distributing questionnaires to 50 visitors to measure the quality of the tourism experience. Results and Discussion: The results show that all dimensions of the tourism experience quality at natural and historical tourist attractions are important for enhancing visitor experiences. Based on these findings, physical designs of the tourism area, such as gazebos, gardens, and museums, are proposed to improve comfort and visitor experience while maintaining the cultural and natural characteristics of the location. Research Implications: This research provides valuable insights into the factors influencing the quality of the tourism experience and can be used to design more effective and sustainable tourism areas. The findings are expected to help tourism managers enhance the appeal of natural and historical attractions and contribute to the development of more inclusive and educational tourism. Originality/Value: This study adds value by combining visitors' experience perspectives on natural and historical tourist attractions with the physical design of tourism areas to improve the quality of those experiences. The findings also introduce the concept of "experiencescapes" in designing deeper and more meaningful tourism experiences for visitors.