The Effectiveness of University Administration's Application of Strategic Administration in the Light of Sustainable Development

Introduction: In the ever-changing digital world, strategic management becomes the deciding factor between an institution’s continuity or cessation, when institutions make well-thought-out decisions based on accurate visions and long-term plans, they open new doors for innovation, growth and competitiveness, which require professional preparation and training for the workforce in educational institutions in response to global developments and keeping pace with the latest developments in sustainable development. Methods: The study sample consisted of (87) academic leaders selected from four Jordanian public universities and private in the northern region of Jordan for the year 2024, to collect data, a questionnaire consisting of (33) paragraphs was used. Results: The results of the study showed a positive impact of applying strategic management in both strategic analysis and strategy formulation, the results indicated that there were no statistically significant differences in the perceptions of academic leaders regarding the application of strategic management attributable to the type of university and experience, in light of the results, some recommendations were Future research examining the effect of strategic administration on job satisfaction, career development, job loyalty and organizational trust is needed. Practical significance: It is expected that the university administration will pay attention to studying the impact of strategic management on several organizational variables, and the results of this study may help administrators and academic leaders in public and private universities to provide the necessary resources for the effective implementation of strategic administration.