Bibliometric Analysis and Scientific Mappingof Bancasurance Literature

The paper analyzes the research developed on the bancassurance area.It was conducted a bibliometric analysis based on articles and data provided by Web of Science database and using VOS software for bibliometric analysis.Some indicators that reflect the performance analysis are used to reflect the evolution of the research in the bancassurance domain: the number of the publications and the tendency of this indicator, the document type, the most productive journal that published literature in this area, the most productive and most cited authors, the most cited papers, the countries of origins of the authors.Because bancassurance developed uneven in the world, the literature on the subject evolved more rapidly just after the phenomenom developed in many parts of the world, as reflected in our paper.Aditionally, a keyword co-occurrence analysis and an occurrence keywords density vizualization map were developed to help researchers in the future research on bancassurance.