Integrating Artificial Intelligence into Companies' Marketing Strategies
The rapid advancements in artificial intelligence (AI) have revolutionized industries globally, transforming how companies operate and engage with their audiences.This article explores the integration of AI into marketing strategies, leveraging the latest statistics and insights.With AI poised to contribute trillions to the global economy and redefine job roles, businesses must strategically adopt AI to remain competitive.This discussion also includes personalized interpretations of data and actionable recommendations for companies navigating this paradigm shift.
Authors
- Corina Aurora Barbu (ORCID: https://orcid.org/0009-0002-3551-8048)
- Alexandra Popa
- Adrian Serban-Comanescu (ORCID: https://orcid.org/0009-0009-2245-586X)
Institutions
- Ovidius University (RO)
Publication Details
- Journal
- Ovidius University Annals Economic Sciences Series
- Published
- 2025-02-20
- DOI
- https://doi.org/10.61801/ouaess.2024.2.57
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00