Integrating Artificial Intelligence into Companies' Marketing Strategies

The rapid advancements in artificial intelligence (AI) have revolutionized industries globally, transforming how companies operate and engage with their audiences.This article explores the integration of AI into marketing strategies, leveraging the latest statistics and insights.With AI poised to contribute trillions to the global economy and redefine job roles, businesses must strategically adopt AI to remain competitive.This discussion also includes personalized interpretations of data and actionable recommendations for companies navigating this paradigm shift.

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Publication Details

Journal
Ovidius University Annals Economic Sciences Series
Published
2025-02-20
DOI
https://doi.org/10.61801/ouaess.2024.2.57
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Integrating Artificial Intelligence into Companies' Marketing Strategies

Corina Aurora Barbu, Alexandra Popa, Adrian Serban-Comanescu
Ovidius University Annals Economic Sciences Series
Big Data and Business Intelligence
article

Integrating Artificial Intelligence into Companies' Marketing Strategies

Corina Aurora Barbu, Alexandra Popa, Adrian Serban-Comanescu
article en

Abstract

The rapid advancements in artificial intelligence (AI) have revolutionized industries globally, transforming how companies operate and engage with their audiences.This article explores the integration of AI into marketing strategies, leveraging the latest statistics and insights.With AI poised to contribute trillions to the global economy and redefine job roles, businesses must strategically adopt AI to remain competitive.This discussion also includes personalized interpretations of data and actionable recommendations for companies navigating this paradigm shift.

Ovidius University Annals Economic Sciences SeriesVol. 24(2)
Ovidius University (RO)
Openalex Percentile: Top 93%
Big Data and Business Intelligence
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