Performance Management and Organizational Culture: MutualInfluences in Service-Providing Organizations

The paper explores the relationship between performance management and organizational culture in service organizations, aiming to identify how these concepts can be aligned to improve employee performance and customer satisfaction.The study uses a mixed approach, including quantitative (questionnaires) and qualitative (semi-structured interviews and case studies) methods, to analyze the mutual influences between the two concepts.The results highlight that an organizational culture oriented towards collaboration, innovation and recognition of individual merits stimulates employee performance and adaptability.The research contributes to the specialized literature, offering good practices for managers, such as integrating performance management strategies into organizational culture and investing in continuous professional training.Limitations include the small sample size in the Romanian service sector, suggesting further expansion to other cross-national comparative studies.