The Role of Financial Management in Optimizing the EconomicPerformance of Companies: Challenges and Perspectives

This paper investigates how financial management practices impact the economic performance of companies.Focusing on capital budgeting, working capital management, and cost optimization, it uses Amazon.com as a case study to demonstrate the link between financial strategies and profitability.The analysis of key financial metrics, such as NPV and working capital efficiency, shows how sound financial decisions support growth and operational success.The study emphasizes the need for businesses to integrate financial management with overall strategy to optimize performance and adapt to evolving market conditions.