Individual Privacy Protection in Cybersecurity Using Data Analytics and Machine Learning

Traditional cybersecurity addresses struggle to keep up with the ever-changing nature of cyber threats and usually fail to detect new privacy breaches. The paper proposes a proactive protection mechanism that employs data analytics and machine learning (ML) to promote individual privacy in the digital realm. The system analyzes several data sources, including system events, network traffic, and user activity logs, using advanced ML methods like Random Forests (RF), Support Vector Machines (SVM), and Neural Networks (NN), to detect and prevent privacy violations. Ensemble learning techniques, feature engineering, and real-time monitoring enable adaptability in the face of shifting threats. According to the results, the proposed system surpassed the existing system in terms of accuracy (0.92), recall (0.89), precision (0.91), and F1 score (0.90). Its ability to detect unlawful access, unusual logins, and irregular data requests is proved by anomaly detection rates utilizing One-Class SVMs (91%) and Isolation Forest (89%). The system's low false positive rate of 5% demonstrates how effectively it can detect privacy breaches, resulting in stronger cybersecurity and greater privacy protection for both individuals and enterprises.