A Robust Artificial Intelligence Enabled Methodology to Predict Online Consumers Behaviour Using Hybrid Deep Learning Strategy

Marketing and consumer behavior predictions are two areas where Artificial Intelligence (AI) is finding widespread use. Evaluating the accuracy of AI -based consumer behavior prediction is the focus of this article. Evidence from research in this area suggests that AI can help sift through mountains of data pertaining to customer performance. It includes looking at things like customer surveys, purchasing history, and behaviour. Furthermore, this sector may make use of deep learning techniques for consumer behavior forecasting. All sorts of advertising and marketing choices can benefit from this data. The Hybrid Learning for Behavioral Prediction (HLBP) method, first proposed in this study, integrates AI -assisted learning with categorization logic for processing. In order to assess the efficacy of the suggested program, this model is cross-validated with the traditional learning model known as Recurrent Neural Network (RNN). Even more encouraging is the possibility that AI can aid businesses in fine-tuning their advertising strategies. As a result, advertising may be more precisely targeted, and marketing budgets can be more efficiently used. Here, AI in a marketing context may provide customized experiences for consumers, such making better product recommendations and enhancing the shopping experience overall. In order to maximize the effectiveness of online advertising efforts, artificial intelligence can be employed. This research delves into the potential of artificial neural networks to identify customer behavior utilizing data collected from conventional surveys. Neural networks outperform classical discriminant analysis in most cases, demonstrating their strong discriminate potential.