Building Trust and Resilience: Bhutan's Approach to Risk Communication During the COVID‐19 Pandemic

Throughout the COVID-19 pandemic, effective risk communication emerged as pivotal in fostering positive behavioral changes that aligned with the evolving evidence and stages of the pandemic. It stood alongside key strategies like enhanced surveillance, extensive testing, stringent quarantine, and strategic case management in Bhutan's response. Over the last 3 years of the pandemic, we have gained profound insights into risk communication's impact. This article aims to illuminate diverse approaches in managing public information during the pandemic. The authors also suggest potential research agendas and policy and system-level reforms in the realm of risk communication.