MAIN VECTORS OF BUSINESS PROCESS OPTIMIZATION MANAGEMENT IN THE SECURITY SPHERE: CHANGING SEO TRENDS BASED ON AI 2025

The article is devoted to the topical issues of artificial intelligence (AI) technology for managing the optimization of business processes under the influence of changing SEO trends in 2025, which is important and requires the identification of the main vectors of their further development for implementation in the work of the business. In the modern world, where information has a dynamic development and becomes a digital asset, the use of AI plays a significant role for managers and clients, which determines the development of the functional intelligence of the future management network. The research consists of analyzing the main approaches in the context of business process management regarding their optimization in the field of security, taking into account the changing trends of SEO in 2025 using AI, which will contribute to increasing the efficiency of business decisions. The main trends of AI influence on the development of SEO optimization in website promotion in 2025, which has a positive impact on business development and the effectiveness of indicators, are summarized. The vectors of management efficiency through the impact of AI technology on the optimization of business processes in the field of security services, which will contribute to timely response to the challenges and risks of the modern competitive environment, are determined. In conclusion, it is emphasized that for improving the management of business processes regarding their optimization, it is necessary to use AI, in particular in the field of security, taking into account SEO trends in 2025, through the analysis of current processes, identifying priority goals of business process optimization, improving existing processes and developing new ones taking into account the use of modern technologies and monitoring business results by implementing changes in order to adjust them. These vectors contribute to the optimization of business processes in the field of security, but there is a need to take into account the cost of AI implementation and training of security guards who have to work with AI technology and understand how to interpret the data obtained. An important challenge is the solution of an ethical issue that concerns the confidentiality and protection of personal data of clients. It has been found that AI has significant potential for optimizing business processes in the field of security regarding increasing management efficiency, improving the quality of service, which will lead to business performance. The vector of further research lies in the wide application of AI in management, which will bring the business to a qualitatively new level of management, defining the development of the functional intelligence of the future management network.