Harnessing Content and Structure in ID for Multimodal Recommendation

Multimodal recommendation aims to model user and item representations comprehensively with the involvement of multimedia content for effective recommendations. Existing research has shown that it is beneficial for recommendation performance to combine (user- and item-) ID embeddings with multimodal salient features, indicating the value of IDs. However, there is a lack of a thorough analysis of the ID embeddings in terms of semantics in the literature. In this paper, we revisit the value of ID embeddings for multimodal recommendation and conduct a thorough study regarding its semantics, which we recognize as subtle features of content and structure. Based on our findings, we propose a novel recommendation model by incorporating ID embeddings to enhance the salient features of both content and structure. Extensive experiments on three real-world datasets (Baby, Sports, and Clothing) demonstrate the superiority of our method over state-of-the-art multimodal recommendation methods and the effectiveness of fine-grained ID embeddings.