Innovation Risks as an Important Element of Risk Management

The article examines the impact of risks, especially innovation risks, on the effectiveness ofinnovative activities of enterprises. The reasons for the emergence of innovative risks and theirdependence on various factors were also considered, and the expediency of taking measuresaimed at identifying and gradually reducing the risks of an innovative project was noted. Attention was also drawn to the need to apply a synergistic approach based on "risk management" toidentify and manage the level of innovation risks in the face of uncertainty.