Disentangling User Interest and Geographical Context for POI Recommendations

POI recommendation plays an important role in many applications, such as mobility prediction and location-based advertisements. Existing POI recommendation methods mainly capture the observed patterns in user visits for recommendations, without a comprehensive consideration of the underlying reasons behind the visits. Therefore, different causes of a visit, i.e., users’ interest and geographical context, are entangled. When the underlying causes change (e.g., when a user moves to a new place), the robustness of the recommendations cannot be guaranteed. To address the above challenges, we propose DUIG, a novel user interest and geographical influences disentanglement framework for POI recommendations. We first design a personalized disentanglement strategy to divide check-ins through geographical influence. Specifically, the colliding effect of causality is leveraged to the divide cause-specific check-ins, such that user interest and geographical influence can be properly disentangled in user and POI embeddings. Through this mechanism, even if the underlying reasons that affect a user’s preference change, intervention can be conducted upon the causes to make recommendations generalized to the new scenario. In addition, a geographical-aware negative sampling strategy is proposed to utilize hard negatives to regularize the embedding and disentanglement in the latent space, where a larger sampling probability is introduced for negative samples containing more geographic information. Extensive experiments on two real-world POI recommendation datasets demonstrate the superior performance of DUIG.