Can (dynamic) social norms encourage plant-based food purchases? a quasi-experimental study in real-world Dutch supermarkets
Communicating (dynamic) social norms via textual and environmental cues (i.e. increasing the prominence of meat alternatives in supermarkets) did not increase meat alternative sales nor reduce meat sales. With supermarkets playing an important role in modulating sustainable food choices, more substantial effort or changes are needed to increase plant-based food purchases and lower meat purchases.
Authors
- Emely de Vet (ORCID: https://orcid.org/0000-0002-4452-2367)
- Sanne Raghoebar (ORCID: https://orcid.org/0000-0002-3181-3034)
- Josine M. Stuber (ORCID: https://orcid.org/0000-0001-7825-018X)
- Maartje P. Poelman
- Sofia M.M. Wolfswinkel (ORCID: https://orcid.org/0009-0005-3813-7031)
Institutions
- Tilburg University (NL)
- GGD Amsterdam (NL)
- Amsterdam University Medical Centers (NL)
- Vrije Universiteit Amsterdam (NL)
- Wageningen University & Research (NL)
Publication Details
- Journal
- BMC Medicine
- Published
- 2025-03-11
- DOI
- https://doi.org/10.1186/s12916-025-03986-3
- Citations
- 5
- Primary Topic
- Agriculture Sustainability and Environmental Impact
- Type
- article
- Field-Weighted Citation Impact
- 8.58