Information access via voice commands on YouTube: empirical evidence on the consequences for a marginalised community in Bangladesh

Introduction. This paper examines the socioeconomic and cultural consequences of using voice commands on YouTube to access information by a small-scale marine fishing community in Bangladesh. Method. The study employs a qualitative approach, grounded in ethnographic fieldwork, to explore the challenges in accessing and utilising information on YouTube. Data were collected through focus groups and interviews with male and female individuals in the community, offering insights into their unique experiences. Analysis. The data was analysed using reflexive thematic analysis, beginning with categorising the types of information accessed and their societal impact. Patterns within these categories were identified, leading to the development of key themes. Results. The findings highlight that YouTube’s content often fails to align with the specific needs of this community, exposing them to irrelevant or harmful information. This results in negative consequences, including economic losses from information overload, increased domestic violence, and a gradual erosion of societal norms. Conclusions. The study concludes that while YouTube is unsuitable for fishermen, the preference for audio-visual content underscores the need for a customised digital platform. Further research should investigate shared community spaces that combine physical and digital information, aligning with their diverse needs and capabilities to empower them with essential information.