Developing a Strategic Plan for RDA Nutrition Hub Using SWOT-TOWS Matrix: Basis for Optimal Business Growth

Health and nutrition are prerequisites for social, mental, and physical well-being. This allows individuals to value a healthy lifestyle and contribute significantly to their communities. This study uses the SWOT-TOWS matrix to explore the strategic planning for RDA Nutrition Hub, a café- inspired business that offers plant-based food products. The analysis aims to identify the company's strengths, weaknesses, opportunities, and threats and develop a strategic plan for optimal market growth. This strategic plan is essential for RDA Nutrition Hub to thrive in the market, ensuring sustainable development and customer satisfaction while taking advantage of the opportunities and addressing critical challenges.