Fostering Digital Innovation in Indonesia: The Role of STEM-AI Skills in Overcoming Talent Deficits and Gender Stereotypes

This research explores the optimization of digital talent in advanced industries, particularly in the context of rapid digital transformation. Despite the increasing importance of digital talent for gaining a competitive edge, several challenges persist. In Indonesia, for example, there is a significant shortage of digitally skilled workers, with the World Bank reporting a gap of 9 million skilled individuals over the past 15 years. Additionally, artificial intelligence (AI) is expected to impact 9.5 million jobs, further exacerbating the demand for digital skills. Furthermore, the employability of graduates remains low, largely due to inadequate training, poor language proficiency, and limited cultural sensitivity. Many companies face difficulties in finding qualified individuals, quickly upskilling their workforce, and fostering an innovative organizational culture. This study seeks to evaluate the factors influencing digital talent performance in the context of these challenges. It examines seven key variables: digital readiness, digital technology adoption, relevance of AI, digital skills, individual performance, problem-solving ability, and overall digital talent performance. Hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data was collected from 378 participants, primarily students with STEM backgrounds, in the Jabodetabek area of Indonesia in November 2024. The findings reveal that all hypotheses are significant, with results indicating that user satisfaction and the perceived value of digital talent in Indonesia have a notable impact on continued usage intentions in digital roles.