Developing a Startup Company Strategy in Energy Sector Using Five Diamond Method

Indonesia, through its Electricity Supply Business Plan (RUPTL), mandates an increase in the use of renewable energy, including solar power plants, to reduce carbon emissions. Positive responses from energy sector entrepreneurs have driven the emergence of startups focused on providing solar-powered electricity solutions. However, startups in Indonesia face significant challenges in managing their business processes efficiently and effectively, particularly in penetrating the market and increasing sales due to market uncertainties. This research aims to fill gaps in the literature by offering an approach can provide strategic guidance for startups to improve sales and competitiveness in the market. Five Diamond Method (FDM) approach is used to design innovation strategies, emphasizing the exploration of innovation potential in market penetration. Data collection methods include research through scientific articles, news, relevant books, Focus Group Discussions (FGD). Based on FDM implementation that ABC Company can leverage the momentum of global megatrends such as SDGs, climate change and the blue economy to expand the market and increase sales. Technological trends such as digitalization, renewable energy, and energy storage technology (batteries) give significant opportunities for companies to provide more sophisticated, efficient, and easily accessible energy services to consumers.