Contributions of cultural and social norms to projects success within the real estate family business in China

The research question of how could project managers make the Chinese real estate family business projects more sustainable and successful under specific cultural and social norms, is anchored in five-factor groups: the role of cultural and social norms in entrepreneurship; the value-added of an effective project; family business characteristics across different economies; peculiarities of real estate firms, and the growing economic and entrepreneurship power of China.As a pillar of China's economy, the real estate family enterprises are typical project-based enterprises.Driven by the purpose of understanding the views and experiences of project managers in a specific context of cultural and social norms and providing project management improvement recommendations (based on the Chinese real estate family businesses experience), the literature review led to a conceptual model of the role of cultural and social norms on Chinese real estate family business project success.The qualitative analysis, based on the semi-structured experts' interviews, helped verify the conceptual model.The theoretical framework conditions were tested through different angles, such as generation gap, educational background, professional experiences, and nature of the environment (family versus non-family).