Bridging expectations: exploring employee and employer attitudes towards HR digitalization

The purpose of the present study was to reveal workers' and employers' attitudes and expectations when introducing new technologies for human resource (HR) management needs using ample primary data collected in Bulgaria.Our findings unequivocally showed that employees demonstrate, in general, trust in the latest technologies and Artificial Intelligence in the field of human resources.The paramount trust is in these systems' career development decisions, followed by rewards and incentives.Despite the demonstrated initial trust in the capacity of these new technologies in several crucial HR processes, such as recruitment and career development, when it comes to the overall evaluation of work performance, employees prefer human decisions based on the collected from the system information.At the same time, employers have two significant challenges in implementing new technologies and AI in HRMhigh costs and concerns with the cyber security of personal sensitive data.However, the decision to further AI integration in HRM remains purely financial for most employers.

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Publication Details

Journal
Journal of Entrepreneurship and Sustainability Issues
Published
2025-03-11
DOI
https://doi.org/10.9770/j4528558843
Primary Topic
AI and HR Technologies
Type
article
Field-Weighted Citation Impact
0.00
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article

Bridging expectations: exploring employee and employer attitudes towards HR digitalization

Rima Tamošiūnienė, Stanimir Stamatev
Journal of Entrepreneurship and Sustainability Issues
AI and HR Technologies
article

Bridging expectations: exploring employee and employer attitudes towards HR digitalization

Rima Tamošiūnienė, Stanimir Stamatev
article en

Abstract

The purpose of the present study was to reveal workers' and employers' attitudes and expectations when introducing new technologies for human resource (HR) management needs using ample primary data collected in Bulgaria.Our findings unequivocally showed that employees demonstrate, in general, trust in the latest technologies and Artificial Intelligence in the field of human resources.The paramount trust is in these systems' career development decisions, followed by rewards and incentives.Despite the demonstrated initial trust in the capacity of these new technologies in several crucial HR processes, such as recruitment and career development, when it comes to the overall evaluation of work performance, employees prefer human decisions based on the collected from the system information.At the same time, employers have two significant challenges in implementing new technologies and AI in HRMhigh costs and concerns with the cyber security of personal sensitive data.However, the decision to further AI integration in HRM remains purely financial for most employers.

Journal of Entrepreneurship and Sustainability IssuesVol. 12(3)
Decent work and economic growth
Openalex Percentile: Top 95%
AI and HR Technologies
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Bridging expectations: exploring employee and employer attitudes towards HR digitalization — Rima Tamošiūnienė, Stanimir Stamatev · Journal of Entrepreneurship and Sustainability Issues (2025) | TGRS Research Map | TGRS