Tasting Place: How Memorable Food-Based Experiences Create Responsible Tourists

This research examines the role of memorable food-based experiences in shaping tourist attachment to a destination and their intentions for responsible tourism behavior. Analyzing data from 389 international tourists, the study found that memorable food-based experiences and positive tourist‐resident interactions strengthen place attachment, leading to responsible tourism behavior at the destination. Moreover, the findings show that place attachment has a “carry-over” effect, suggesting that a deep connection with one place can cultivate a general concern for the environment, fostering responsible behavior across destinations. Further, the study underscores the importance of memorable food-based experiences in strengthening attachment even within a short time frame. Beyond its theoretical contribution to understanding place attachment, this research highlights a novel approach to promoting responsible tourism. By leveraging the power of memorable food experiences, destinations can advance a deeper sense of attachment among short-term visitors, which can translate into responsible behavior, fostering a more sustainable tourism future.