Analysis of Unisex Clothing Wearing Conditions and Size Satisfaction : Focusing on College Students Aged 18 to 26

The purpose of this study was to collect basic data that would help us produce well-fitting unisex clothing and develop marketing strategies for unisex brands. For this purpose, a survey was conducted on 105 male and 131 female college students aged 18 to 26 years to analyze wearing conditions of unisex clothing, dissatisfaction issues, and size satisfaction. Whether there were differences in the wearing of unisex clothing between men and women was also analyzed. Differences between men and women were found in most wearing conditions and satisfaction. Women tended to be more proactive than men regarding their preferred fit, size selection, and clothing item selection. The most important reason for wearing unisex clothing was ‘size’, for both men and women, with size satisfaction being very low. It was found that the current unisex clothing sizing system did not appropriately reflect body measurements. To increase satisfaction with the size of unisex clothing, the size needs to be improved by reflecting results of this study. This study presented important information that must be incorporated when developing sizes for unisex clothing items and establishing a sizing system.