CULTURE SHOCK IN THE SPACE OF MODERN SOCIETY: A PHILOSOPHICAL ANALYSIS

The article explores the culture shock phenomenon in the context of contemporary social transformations. The author examines culture shock not only as a human reaction to encountering different cultural norms but also as a consequence of globalization and the accelerated social changes in the modern information society. The article analyzes various philosophical approaches to understanding culture shock (anthropological, existential, phenomenological, hermeneutical). The author considers culture shock as a manifestation of the personal existential crisis under conditions of ongoing social changes, as a result of encountering foreign cultures, and as one of the consequences of globalization processes in modern society. Defining culture shock as an existential crisis of the individual, the author analyzes its impact on the understanding of identity and the intercultural dialogue development. The article considers both the positive and negative aspects of culture shock, its role, and significance in understanding the dynamics of interpersonal and intercultural communications in the modern socio-cultural space. The purpose of the article is to provide a philosophical interpretation of culture shock, revealing the existential characteristics of this phenomenon in the modern world and its phenomenological aspects. The scientific novelty of the article lies in uncovering the ontological, anthropological, and ethical aspects of culture shock, analyzing its influence on identity, value systems, worldviews, and the nature of social interactions. As a result of the study, the author reveals culture shock as a phenomenon associated with the disruption of human consciousness' intentionality, a consequence of modern social transformations that create a new contextual reality for human existence, contaminating fundamental life meanings