Bottom of the pyramid education: innovation by intermediary organizations and their stakeholders

Purpose This article aims to examine the pro-poor innovation diffusion models adopted by university intermediate organizations and their stakeholders at the bottom of the pyramid. Design/methodology/approach The study employed a qualitative case study approach. Between April 2021 and May 2022, 60 semi-structured interviews were conducted online and telephonically. Findings The study identified various models for promoting the diffusion of pro-poor innovations through university intermediary organizations (non-corporate organizations) and their stakeholders at the bottom of the pyramid. The study also identifies the priority stakeholders and classifies them based on the attributes they might possess. Practical implications Other developing economies can consider adopting the diffusion model outlined in our study as a potential working hypothesis to improve the productivity and quality of life for rural poor employed in the informal sector. Such studies advance our understanding of possible organizational methods and processes for diffusing innovation at the bottom of the pyramid. Originality/value The study brings a new perspective on how non-corporate organizations, such as university intermediaries, are involved in pro-poor innovation diffusion at the bottom of the pyramid. Additionally, the study brings valuable insights into how stakeholders’ theory can be utilized towards pro-poor innovation diffusion at the bottom of the pyramid.