FUNDAMENTAL FOUNDATIONS OF DIGITAL ETHICS IN THE CULTURAL DYNAMICS OF THE INFORMATION SOCIETY

The article examines the metaphysical and ontological sections of digital ethics in connection with the expansion of the virtual and information topos, the development of computer technologies and artificial intelligence (AI), which characterizes the modern stage of development of the information society. The article identifies that digital ethics, as part of information ethics, reflects changes in morality or moral universality as an element of cultural universality. The paper shows that the ontological and metaphysical matrices of universals in relation to their embeddedness in the being of culture are determined by the value content with the scope of concepts, principles, norms typical of cultural consciousness and historical reality. The author considers moral and cultural universals from the point of view of dialectics of reality (ideal) and reality (factual), which makes it possible to determine the peculiarities of changes in the moral universal in the cluster of digital ethics, the peculiarities of its value normativity in the conditions of incorporeal, contactless communication of the subject with an inanimate object, i.e. AI. The article emphasizes the importance of digital ethics in education.