Influence of Internet Use on Farmers' Low‐Carbon Production Practices: The Mediating Role of Capital Endowment^☆

Abstract Popularizing low‐carbon production practice (LCPP) is essential for addressing climate change and achieving sustainable agricultural development. However, farmers' engagement in such practices remains suboptimal. The impact of the Internet, as a facilitative tool in the network economy era, has not been comprehensively explored. Utilizing survey data from 595 grain growers in China, this study employs a Poisson model to assess the direct effect, heterogeneity, and mechanism of Internet use on LCPP among farmers. First, the analysis reveals a positive correlation between Internet use and LCPP; specifically, each unit increase in Internet use boosts the likelihood of engaging in LCPP by 3.6 percentage points. Second, this effect is more pronounced among new‐generation farmers, those in large‐scale operations, and those in economically developed villages. Third, Internet use enhances LCPP by improving capital endowment, including cultural, social, and economic capital. Consequently, the government should enhance rural information infrastructure and provide training on Internet use to help farmers build capital endowment and promote LCPP.