Innovation hesitancy: exploring reluctance to digital innovation in the Swedish cultural sector

Introduction. This paper explores a challenge for any novel digital intervention: the hesitancy or reluctance among the designated user group. Purpose. The overall purpose is to better understand the hesitant reception of digital innovations through a specific case study. The aim is to further our understanding of resistance towards digital innovation as well as reflect upon the pro-innovation bias of digital development projects. Method. Multiple sources were combined: data collected within the case project and conducted document analysis of project documentation. Results. Labor and maintenance were the main reasons behind stakeholder hesitancy, as well as concerns regarding the hosting, funding, and local relevance of the proposed innovation. Conclusions. The assumption that digitization is inherently beneficial shaped the direction of the case project. Yet ongoing cultural changes and current adaptations must be understood to ensure a new digital solution is actually needed. As researchers we must pay enough attention to relevant local conditions by critically engaging with the innovation process of the project itself. This requires looking pass the pro-innovation bias.