The rise of domestic goods under the new media marketing road

In recent years, the patriotic sentiment of Chinese people is high, and the con-sumption tendency of domestic goods is more and more positive. The people's increasing attention to domestic goods has become an opportunity for the rise of the old domestic goods. However, many domestic products still adopt the tra-ditional marketing model, can not adapt to the needs of today's times, the mar-keting model needs to be improved. In this context, it is proposed to combine domestic products with new media marketing technology, and use event mar-keting, live marketing, multimedia marketing and other technologies to promote domestic products to help the rise of domestic products. The combination of new media marketing and the promotion of domestic products is bound to make it explode with new vitality, which will not only follow the trend of The Times, but also stimulate the national economic growth to raise the national tax reve-nue and help the growth of national patriotic sentiment to form a virtuous cir-cle.

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Publication Details

Journal
Economics & Business Management
Published
2025-03-06
DOI
https://doi.org/10.63313/ebm.9004
Primary Topic
Global Trade and Competitiveness
Type
article
Field-Weighted Citation Impact
0.00
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article

The rise of domestic goods under the new media marketing road

Hao Ma, Lina Fang
Economics & Business Management
Global Trade and Competitiveness
article

The rise of domestic goods under the new media marketing road

Hao Ma, Lina Fang
article en

Abstract

In recent years, the patriotic sentiment of Chinese people is high, and the con-sumption tendency of domestic goods is more and more positive. The people's increasing attention to domestic goods has become an opportunity for the rise of the old domestic goods. However, many domestic products still adopt the tra-ditional marketing model, can not adapt to the needs of today's times, the mar-keting model needs to be improved. In this context, it is proposed to combine domestic products with new media marketing technology, and use event mar-keting, live marketing, multimedia marketing and other technologies to promote domestic products to help the rise of domestic products. The combination of new media marketing and the promotion of domestic products is bound to make it explode with new vitality, which will not only follow the trend of The Times, but also stimulate the national economic growth to raise the national tax reve-nue and help the growth of national patriotic sentiment to form a virtuous cir-cle.

Economics & Business Management
University of Science and Technology Liaoning (CN)
Openalex Percentile: Top 94%
Global Trade and Competitiveness
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The rise of domestic goods under the new media marketing road — Hao Ma, Lina Fang · Economics & Business Management (2025) | TGRS Research Map | TGRS