Optimization Of Digital Marketing In Increasing The Number Consumers Of Local Brand Shereen Hijab

The development of internet technology marks the entry of the industrial revolution 4.0 era. Thepresence of the internet, which has the ability to access information quickly and easily, hasbecome a new opportunity for Shereen Hijab to market her products because the internet haschanged the basic rules of marketing in the traditional world to digital marketing. This researchaims to determine the influence of digital marketing on increasing consumers. The qualitativemethod is the method used in this research. From this research, results were obtained whichshowed that Shereen Hijab who implemented digital marketing got more consumers. So ShereenHijab prefers to market her products online. The strategy used in implementing digitalmarketing to market products is to use social media such as Facebook, Instagram, WhatsAppstatus, and live streaming on Facebook.